Consulting & Business Strategy
Marketing gives the best return when the marketing and the business strategy are closely aligned. At Atlas, we believe in a full funnel approach, and have the resources to help you align every part of your business with your marketing. As a result, our clients experience a tightly integrated customer funnel, capable of maximizing conversion at every touchpoint.
Brand Strategy
Your brand is not what you tell your customers about your company; it’s what your customers tell their friends about your company. That’s why it’s critical to take control of that narrative, and have a strategy to maintain it. At Atlas, we help our clients develop a clear brand message, then work together to ensure that message is given to the right person, at the right place, at the right time.
Information Architecture
IA/UI/UX is really just a fancy way of saying, we make your website and other digital platforms easy to use. This is important because human nature is to take the path of least resistance; the lower the resistance, the greater the conversion. At Atlas we have the development resources to handle anything from websites to custom applications; if it’s digital, we can make it easy.
Elevate Your Brand with Our Comprehensive Solutions
Audience Identification
Understand who your target audience is. This includes demographics, interests, and media consumption habits. Tailoring your message to specific groups enhances engagement and effectiveness.
Message Development
Craft clear and compelling messages that align with your brand values and resonate with your audience. The message should be consistent across all platforms and adaptable to different contexts.
Media Relations
Build and maintain relationships with journalists, influencers, and media outlets. Effective media relations can help secure coverage, shape narratives, and enhance credibility.
Content Strategy
Develop a strategic plan for creating and distributing content. This includes blogs, press releases, social media posts, and multimedia that tell your brand story and engage your audience.
Crisis Management
Prepare for potential crises by having a crisis communication plan in place. This includes identifying risks, developing response strategies, and training spokespersons to manage public perception effectively.
PR & Strategy
Services
Measurement and Evaluation
Establish metrics to assess the effectiveness of your PR efforts. This could involve media coverage analysis, audience engagement metrics, and surveys to gauge public sentiment.
Social Media Integration
Utilize social media platforms to amplify your PR efforts. Engaging with audiences through social media allows for real-time communication and community building.
Long-Term Relationships
Focus on building long-term relationships rather than just short-term gains. Trust and credibility are developed over time, leading to sustained support and advocacy.
Our Passionate
Team of Experts
Diverse Expertise
Our team encompasses a wide range of backgrounds, including communications, marketing, journalism, and social media. This diversity allows us to approach challenges from multiple angles, ensuring comprehensive solutions.
Creative Storytellers
We believe in the power of storytelling. Our experts craft compelling narratives that not only capture attention but also resonate with audiences, helping to build lasting connections with your brand.
Strategic Thinkers
Our strategists are adept at analyzing market trends and audience insights. We develop tailored strategies that align with your goals, ensuring that every initiative is purposeful and impactful.
EXPERIENCE SMARTER DIGITAL WITH ATLAS
Ready to Transform Your Brand? Contact Us Today to Learn How Our Team Can Make a Difference!
You’ll be in good company.
